The Living Portrait of NYC

Client: Citizens

To introduce Citizens Bank to the highly competitive New York market, our team created The Living Portrait of NYC — a 10,000-square-foot, multisensory installation that immersed visitors in the life and character of the city. Located in the heart of Manhattan, the experience was designed to help the brand connect with its 8.4 million new neighbors by celebrating the people who define New York. Through four distinct portraits, the installation transformed data, personal stories, and media into a dynamic expression of the city.

The Living Portrait of NYC positioned Citizens Bank not just as a financial institution entering a new market, but as a brand engaging with the people and pulse of the city.

Awards: Clios ; D&AD ; The One Show ; LIA

In action…

In summary…

OOH

On social…

Credits:

CCO: Menno Kluin
ECD: Jeff Curry + Jon Wagner + Dustin Duke
CD: Martha West + Will Montgomery
Art Director: Aneta Klekotko, Haeun Kim
Copywriter: Karen Miranda + Lamar Phillips
Design & Production: Radical Media